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Providing Endowments to Improve Bargaining Outcomes for Microentrepreneurs in Ghana

Gisella Kagy
Lena Song
Researchers randomly provided more or less cash to garment-making firm owners in Ghana before a bargaining game to evaluate the impact of endowment on the negotiated sale price of a good. Owners of garment-making microenterprises with lower household liquidity agreed to lower sale prices during the...

MTV Shuga: Changing social norms and behaviors with entertainment education in Nigeria

Can television shows change how people think and act? In Nigeria, researchers evaluated the impact of MTV Shuga, a drama featuring educational storylines about HIV/AIDS on viewers’ sexual knowledge, attitudes, and behaviors. The study shows that exposure to MTV Shuga improved viewers’ knowledge and...