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Reducing Covid-19 Infections and Holiday Travel through Social Media Campaigns in the United States

By running a Facebook public health campaign, researchers found that social media messaging from doctors and nurses reduced holiday travel and subsequent Covid-19 infection rates. This suggests that social media campaigns may be an impactful and cost-effective way to slow the spread of Covid-19 and...

Increasing Profits through Subsidized Microenterprise Relocation in Uganda

Those self-employed in microenterprises, who often report low profits and own few assets, account for fifty percent of the labor force in low-income countries. Researchers are conducting a randomized evaluation to test the effect of relieving constraints to microenterprise relocation on business...

Information Campaigns to Increase Mobile Banking Adoption in Ghana

In Ghana, researchers worked with a bank that provides services to low-income customers with limited access to mainstream banking to evaluate the impact of sending pre-recorded informational voice calls and text messages on the adoption of mobile banking. Clients that received messages encouraging...