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Messaging Strategies to Promote Safe Water and Hygiene in Bangladesh

Kaniz Jannat
David Levine
Stephen Luby
Thomas Polley
Leanne Unicomb
Researchers tested whether sharing messages that appealed to negative emotions, like shame or disgust, increased households’ hand-washing behavior and willingness to pay for water chlorination in Dhaka, Bangladesh. Negative messaging had no impact on chlorination levels or willingness to pay, but...

Video-Mediated Agricultural Extension to Increase Technology Adoption Among Farmers in Ethiopia

Gashaw T Abate
Simrin Makhija
David J. Spielman
Researchers conducted a randomized evaluation to test the impact of a video-mediated extension approach on the uptake of technologies recommended by the Ethiopian Ministry of Agriculture. The video-mediated instruction increased uptake through improved access to extension and farmer knowledge but...