Evaluation
Firms in low- and middle-income countries tend to hire mainly from referral networks, which may limit hiring. Online job portals can expand recruitment networks, but firms may be hesitant to hire unfamiliar candidates outside of their network. Researchers partnered with an online job portal in India to evaluate the impact of promotional advertising for job postings, candidate identity verification, or both services on hiring by firms. Only the combination of advertising and verification led to firms hiring more, suggesting that it is important to not only give firms access to a larger candidate pool but also provide them with the opportunity and tools to screen candidates.