Evaluation
In Bangladesh, researchers evaluated how varying husband-wife dynamics, information, and prices could affect purchases of widely available “improved” stoves, which substantially reduce indoor air pollution. They found that women have stronger preferences for improved stoves than their husbands, but lack the authority to make purchasing decisions. Their findings also suggest that marketing campaigns can prompt initial adoption of unfamiliar technologies like improved stoves, but are less effective in the long run as common experience with technologies grows.