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Marketing Effects in a Consumer Credit Market in South Africa (Pricing the Effect of Psychological "Features")

Working closely with a highly profitable consumer lender in South Africa, researchers sought to determine the effects of advertising content, price, and offer deadlines on loan take up. They found the marketing had significant effects on loan take up, but not on loan amount or default rates. Clients...

Interest Rates, Loan Maturity and Demand for Microfinance Loans in South Africa

Researchers tested the assumption of price inelastic demand using a randomized evaluation in South Africa. The results suggest that the demand curves were downward sloping, and steeper for price increases relative to the lender’s standard rates. Researchers also found that loan size was far more...

Boosting Firms' Productivity in Mexico with Consulting Services

In Mexico, researchers are testing whether this lagging productivity could be due to lower managerial capacity. They found that providing subsidized managerial consulting to Mexican SMEs boosted their productivity and hiring.

Countering Covid-19 Misinformation through WhatsApp in Zimbabwe

In this randomized evaluation in Zimbabwe, researchers studied how social media messages targeting misinformation can affect people’s beliefs about and responses toward Covid-19. The study found that these messages increased participants’ knowledge of Covid-19 information by 7 percentage points and...

Safe Spaces with Vocational and Life Skills Training for Young Women's Economic and Social Empowerment in Uganda

In Uganda, researchers examined the impact of a combination of life skills and vocational training on adolescent girls’ engagement in income-generating activities, control over their bodies, and aspirations. The bundled provision of hard vocational and soft life skills training led to substantial...

The Impact of Personalized Information on Informed School Choice in Chile

Researchers conducted a randomized evaluation to measure the impact of an information program on parental school choice and long-term student achievement. They found that the intervention shifted household school choices of those who were not enrolled before the intervention toward establishments...

Improving Loan Repayment through Positive Incentives in Uganda

Ximena Cadena
Researchers evaluated the effect of (a) simple text message reminders and (b) financial incentives on borrowers' loan repayment. These methods had similarly positive effects, which suggests that the text message reminders may be a more cost-effective intervention. The reminders proved particularly...

Increasing Mobile Banking Use Among Rural Populations in Ghana

Researchers assessed the impact of financial incentives and peer endorsement on mobile banking adoption and formal savings in Ghana. While financial incentives boosted adoption by 50 percent, peer endorsement was twice as effective, leading to sustained mobile banking use and a 30 percent increase...