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Browse news articles about J-PAL and our affiliated professors, and read our press releases and monthly global and research newsletters. For media inquiries, please email us.

Le défi arc-en-ciel du Kenya

Race and Jobs

Taxes Make Smokers Happy

The Second Attempt Made the Difference

The Second Attempt Made the Difference

Mobilizing Group Membership: The Impact of Personalization and Social Pressure Emails in the United States

James N. Druckman
This study evaluated the efficacy of three different types of emails in encouraging group membership: an impersonal email, a personalized email, and a personalized email that included an element of social pressure. Researchers found that membership increased most among recipients of the social...