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Do Online Advertisements Increase Name Recognition or Favorability of Political Candidates in the United States?

David E. Broockman
In order to assess the effects of online advertising, researchers evaluated the impact of a high volume of Facebook advertising on name recognition and favorability of political candidates. E xposure to Facebook ads did not increase recognition of a candidate’s name or increase positive assessments...

Radio Advertisements to Increase Electoral Competition in the United States

Costas Panagopoulos
Researchers examined the effect of radio advertisements on electoral competition through a randomized evaluation and found that radio advertisements that stated the names of both incumbents and challengers, reminded listeners about the date of the upcoming election, and encouraged them to vote...

Peer Pressure and Educational Investments in the United States

Researchers offered high school students the opportunity to sign up for free access to an online SAT preparatory course. Some students were told that their decision to sign up would be public, and others were told that their decision would be kept private. In non-honors classes, sign-up rates were...

Leveling the Playing Field for High School Choice: A Field Experiment of Informational Interventions in the United States

Researchers evaluated the impact of several informational interventions with different modes of delivery and customization levels on high school choice outcomes among middle school students in New York City. All interventions made students less likely to rank a low graduation rate high school as...

The Impact of Offering Pay-as-you-go Car Insurance on Covering Drivers in California

Researchers conducted a randomized evaluation to test the impact of introducing a pay-as-you-go car insurance contract, which reduces minimum purchase requirements, to uninsured drivers in California. Applicants who were offered this type of insurance were nearly twice as likely to purchase car...