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Reducing Covid-19 Infections and Holiday Travel through Social Media Campaigns in the United States

By running a Facebook public health campaign, researchers found that social media messaging from doctors and nurses reduced holiday travel and subsequent Covid-19 infection rates. This suggests that social media campaigns may be an impactful and cost-effective way to slow the spread of Covid-19 and...

Savings Accounts for Village Micro-Entrepreneurs in Kenya

Jonathan Robinson
Researchers offered market vendors and bicycle taxi drivers in rural Kenya the opportunity to open a savings account at no cost. The formal savings accounts increased savings, productive investments, and expenditure levels among female micro-entrepreneurs, but not among males.

Cutting Through the Clutter: Making Insurance Choices Easier in the United States

Jeffrey Kling
Eldar Shafir
Lee Vermeulen
Marian Wrobel
Researchers evaluated the effect of personalized options information on seniors' plan choices. They found that people who received personalized information were more likely to change plans, resulting in an average saving of US$100 per year. This suggests that direct information delivery can decrease...