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Cutting Through the Clutter: Making Insurance Choices Easier in the United States

Jeffrey Kling
Eldar Shafir
Lee Vermeulen
Marian Wrobel
Researchers evaluated the effect of personalized options information on seniors' plan choices. They found that people who received personalized information were more likely to change plans, resulting in an average saving of US$100 per year. This suggests that direct information delivery can decrease...

Circumcision, Information, and HIV Prevention in Malawi

Researchers evaluated an information campaign in rural Malawi to examine the impact of providing information about voluntary medical male circumcision and HIV transmission risk on beliefs and sexual behavior. The program reduced risky sexual behavior among uncircumcised men, but did not increase...

Information Campaigns to Increase Mobile Banking Adoption in Ghana

In Ghana, researchers worked with a bank that provides services to low-income customers with limited access to mainstream banking to evaluate the impact of sending pre-recorded informational voice calls and text messages on the adoption of mobile banking. Clients that received messages encouraging...