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MTV Shuga: Changing social norms and behaviors with entertainment education in Nigeria

Can television shows change how people think and act? In Nigeria, researchers evaluated the impact of MTV Shuga, a drama featuring educational storylines about HIV/AIDS on viewers’ sexual knowledge, attitudes, and behaviors. The study shows that exposure to MTV Shuga improved viewers’ knowledge and...

Interest Rate Subsidies and Savings Behavior in Kenya

A randomized evaluation in rural Kenya found that offering higher short-term interest rates on a savings account substantially increased bank account use two and a half years for after the promotional rate ended. Offering the interest rate promotion on individual bank accounts also increased...

Increasing Financial Inclusion among Religious Individuals in Jordan

Nour Shammout
Researchers partnered with Tamweelcom, a microcredit institution in Jordan, to estimate the demand for loans that comply with Islamic law (sharia-compliant loans).

Leveraging Referrals to Improve Targeting for Agricultural Training in Bangladesh

Researchers tested whether referrals by past trainees—both with and without incentives—improved the effectiveness of an agricultural training. Overall, the training increased adoption rates and improved agricultural performance. Referred farmers were only slightly more likely to adopt than those...