Buyers often have limited information on service quality in low- and middle-income countries. In the absence of information, buyers may receive low quality services or may choose not to seek out service at all, limiting potential benefits for households. Researchers evaluated a program in Pakistan that provided farmers with information on veterinarians’ artificial insemination (AI) success rates and average prices. This led to more successful inseminations without a rise in AI prices.

Researchers evaluated the impact of sharing information via street theater on voters' preferences. The study found that some types of information increased voter turnout, and some voters changed their preferences.