Evaluation
During periods of high electricity use that strain the grid, electricity customers do not have any reason to conserve because they pay a fixed price per kilowatt hour of power. In this study, the researcher evaluated the impact on electricity usage of a real-time pricing scheme, which charges households different prices throughout the day based on fluctuating wholesale costs. Households charged according to real-time pricing consumed less electricity in response to higher prices, primarily due to lower consumption during peak times.