Researchers studied the impact of the gender of communicators on the effects of a program to train farmers to communicate information on agricultural technology to other farmers. While there was no gender gap in communicators’ ability to acquire, retain, and use the information about the technology, other farmers were less willing to learn from female communicators. In spite of this, other farmers learned just as much about the technology and experienced similar farm yields when the communicator role was reserved for women.

In Bangladesh, researchers conducted a randomized evaluation to test whether helping selected farmers set up demonstration plots could increase awareness in the community about a new rice variety by triggering information exchanges through new interactions. Demonstration plots comparing new versus traditional seed varieties improved farmers’ knowledge about the new rice variety. The new interactions induced by the demonstration plots were most effective for farmers who were least socially connected before the intervention was delivered.