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The Persuasive Effects of Televised Campaign Ads

James G. Gimpel
Daron R. Shaw
Early in the 2006 campaign for governor of Texas, the launch date and volume of television advertisements as well as the launch date of radio advertisements for the incumbent candidate were randomly assigned across media markets to evaluate the impact of the ads on public opinion. Results indicate...

Efficacité des incitations aux prestataires de service pour lutter contre l’anémie en Chine rurale

Patricia Foo
Renfu Luo
Reynaldo Martorell
Alexis Medina
Scott Rozelle
Yaojiang Shi
Sean Sylvia
Linxiu Zhang
Qiran Zhao

Reducing Farmers' Risk through Flood-Tolerant Rice in India

Researchers partnered with CGIAR’s International Rice Research Institute (IRRI) to evaluate the impact of a flood-resistant rice variety on fertilizer use and crop yield in India. During floods, the flood tolerant seeds had a clear advantage over the traditional seeds. In non-flooded areas, there...

Weekday vs. Weekend Text-Based Parenting Support in the United States

Hans Fricke
David Song
Ben York
In Texas, researchers conducted a randomized evaluation to test the impact of text message-based parenting support delivered at different times of the week on young children’s literacy and numeracy development. They found that text messages delivered on weekends were best for supporting children...

Laser-Branding Technologies to Increase the Quality of Watermelons in Chinese Markets

Researchers conducted a randomized evaluation to test the impact of different types of labels to signal product quality on sellers’ ability to develop a reputation for consistently selling high-quality watermelons in China. The more expensive laser-cut label influenced sellers to provide higher...