Accelerating Changes in Norms about Social Distancing to Combat COVID-19

Researchers:
James Riddell IV
Tanya Rosenblat
Dean Yang
Fieldwork by:
Timeline:
Target group:
  • General
  • Adults
Intervention type:
  • COVID-19 response
AEA RCT registration number:
AEARCTR-0005862
Research papers:
Partners:

While public health messaging seeks to rapidly change norms to make social distancing more acceptable, norms do not shift instantaneously. Researchers are conducting a randomized evaluations to test the impact of different types of public health messaging on the practice of social distancing.