Rochelle Jacobs

Rochelle Jacobs is the Associate Director of Research at J-PAL Africa, where she leverages her expertise in survey design, experimental research, and qualitative analysis to advance evidence-based approaches for economic and social progress.

Before joining J-PAL, Rochelle founded Behave Consulting, collaborating with organizations like Finmark Trust and Cenfri to uncover behavioral insights on financial product adoption, digital communication, and gender-specific economic challenges. Her work has primarily focused on promoting financial inclusion, advancing gender equity, and supporting small business growth.

Rochelle holds a Master’s in Economics from Stellenbosch University. Her deep knowledge of behavioral economics and policy-driven research is instrumental in creating meaningful, lasting impact in the region.