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Reducing Covid-19 Infections and Holiday Travel through Social Media Campaigns in the United States

By running a Facebook public health campaign, researchers found that social media messaging from doctors and nurses reduced holiday travel and subsequent Covid-19 infection rates. This suggests that social media campaigns may be an impactful and cost-effective way to slow the spread of Covid-19 and...

The Impact of Peer Messaging to Combat the Spread of Covid-19 in Zambia

Researchers conducted a randomized evaluation in Zambia to test the impact of a peer-based information campaign, consisting of SMS messages and small cash incentives, on people’s adherence to Covid-19 health protocols. Participants forwarded public health SMSs when they were encouraged to do so, yet...

Providing Conditional Cash Transfers to Encourage Childhood Immunization in Pakistan

Sara Abdullah
Danya Arif
Subhash Chandir
Aamir Khan
In Pakistan, researchers conducted an evaluation to test the impact of different types of mobile conditional cash transfers (mCCTs) on childhood immunization coverage and timeliness. Overall, small mCCTs led to increases in rates of immunization coverage at a low administrative cost. Additionally...

Impact of Digital Financial Education and Information Provision on Gender-Based Violence in Colombia

Mathew Bird
Lina Cardona
Pablo Lavado
In Colombia, researchers conducted a randomized evaluation to test the impact of a messaging-based program via WhatsApp focused on financial education, couples’ communication, and information provision on financial capability, women’s empowerment, and intimate partner violence.