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Communication Skills Training for Mothers to Improve Child Health in Uganda

In Uganda, researchers conducted a randomized evaluation to test the impact of a communication training program targeting mothers on child health investments. The intervention increased spousal discussion about the family’s health, nutrition, and finances.

Mobilizing Group Membership: The Impact of Personalization and Social Pressure Emails in the United States

James N. Druckman
This study evaluated the efficacy of three different types of emails in encouraging group membership: an impersonal email, a personalized email, and a personalized email that included an element of social pressure. Researchers found that membership increased most among recipients of the social...

The Effects of Canvassing, Phone Calls, and Direct Mail on Voter Turnout in the United States

Researchers examined the effects of personal canvassing, phone calls, and direct mail on voter turnout shortly before the 1998 general election in the US city of New Haven. Personal canvassing had a far greater influence on voter participation than three pieces of professionally crafted mail...