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Researchers tested whether sharing messages that appealed to negative emotions, like shame or disgust, increased households’ hand washing behavior and willingness to pay for water chlorination in Dhaka, Bangladesh. Negative messaging had no impact on chlorination levels or willingness to pay, but...

Researchers examined whether a simple, inexpensive information campaign could change students’ knowledge and perceptions about post-secondary education. When exposed to an informational video, students who had been initially unsure about pursuing higher education reported expectations of higher...

Researchers conducted a randomized evaluation to test the impact of a video-mediated extension approach on the uptake of technologies recommended by the Ethiopian Ministry of Agriculture. The video-mediated instruction increased uptake through improved access to extension and farmer knowledge but...

Researchers conducted a randomized evaluation of the ways in which information dissemination within social networks affected farmers’ adoption of a weather insurance product in rural China. Results suggest that social networks had a significantly positive effect on insurance take-up, driven by the...

Researchers evaluated the effects of different medication packaging and messaging on individuals’ adherence to malaria treatment in Uganda. They found that colorful, “high quality” packaging had no effect, while adding low-cost stickers with simple informative messaging to existing packaging...

Researchers examined the impact of different types of motivation on the number and quality of candidates running for village councils in Pakistan, electoral outcomes, and elected candidates’ policy alignment with citizens’ interests. They found that portraying politics as socially beneficial–rather...