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Laser-Branding Technologies to Increase the Quality of Watermelons in Chinese Markets

Researchers conducted a randomized evaluation to test the impact of different types of labels to signal product quality on sellers’ ability to develop a reputation for consistently selling high-quality watermelons in China. The more expensive laser-cut label influenced sellers to provide higher...

Personalizing Information to Improve Retirement Savings in Chile

Olga Fuentes Contreras
Julio Riutort
F_lix Villatoro
Researchers partnered with Chile’s national pension authority to evaluate the effect of personalized versus generic information, delivered via self-service kiosks at government offices, on long-term savings. People who received personalized information increased their voluntary contributions in the...