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Information and Price Variations to Reduce Residential Energy Use in the United States

Researchers evaluated the effects of introducing price increases during peak periods and also real-time information about electricity usage to residential customers in the United States. Households that received feedback about usage reduced consumption and individuals were more responsive to pricing...

Improving Financial Access through Microcredit for Women in Mexico

Researchers expanded microcredit offerings in Sonora, Mexico to evaluate the effect of improved credit access on economic and social outcome. They found that microcredit increased access to formal financial services and enabled some businesses to expand, but did not increase household income or...

Increasing Mobile Banking Use Among Rural Populations in Ghana

Researchers assessed the impact of financial incentives and peer endorsement on mobile banking adoption and formal savings in Ghana. While financial incentives boosted adoption by 50 percent, peer endorsement was twice as effective, leading to sustained mobile banking use and a 30 percent increase...

Do Online Advertisements Increase Name Recognition or Favorability of Political Candidates in the United States?

David E. Broockman
In order to assess the effects of online advertising, researchers evaluated the impact of a high volume of Facebook advertising on name recognition and favorability of political candidates. E xposure to Facebook ads did not increase recognition of a candidate’s name or increase positive assessments...