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Laser-Branding Technologies to Increase the Quality of Watermelons in Chinese Markets

Researchers conducted a randomized evaluation to test the impact of different types of labels to signal product quality on sellers’ ability to develop a reputation for consistently selling high-quality watermelons in China. The more expensive laser-cut label influenced sellers to provide higher...

Information Campaign to Reduce Plastic Bag Consumption in Supermarkets in Mexico

Alberto Chong
Jeremy Shapiro
This evaluation measured the impact of different in-store information campaigns on the consumption of plastic shopping bags and the sale of reusable bags in grocery stores across Mexico. The information campaigns did not significantly reduce plastic bag consumption or increase the sale of the...