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Using Peer Pressure to Encourage Handwashing in Argentina

Felipe Montaño Campos
Lucía Freira
Matías Gutman
Bruno Cardinale Lagomarsino
María Laura Lanzalot
Maximiliano Lauletta
Leandro E. Malchik
Bianca Pacini
Cristian Valencia
Researchers examined the impact of peer pressure on handwashing behavior by varying whether men using a restroom in Buenos Aires, Argentina were observed by another restroom user. They found that being observed increased urinal flushing by 26.7 percent and handwashing by 19 percent, suggesting that...