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Laser-Branding Technologies to Increase the Quality of Watermelons in Chinese Markets

Researchers conducted a randomized evaluation to test the impact of different types of labels to signal product quality on sellers’ ability to develop a reputation for consistently selling high-quality watermelons in China. The more expensive laser-cut label influenced sellers to provide higher...

The Impact of Emergency Rental Assistance on Housing Stability during Covid-19 in the United States

Researchers leveraged existing randomization to evaluate the impact of ERA programs during the pandemic in four urban areas in the United States on measures of housing stability, financial security, and mental health. Receipt of rental assistance increased rent payment in the short term and modestly...

Improving Labor Market Opportunities to Increase Women's Employment and Education in India

Researchers provided three years of recruiting services to help young women in randomly selected rural Indian villages get jobs in the business process outsourcing industry. Women who had access to these recruiting services were significantly more likely to be employed outside the home at the end of...

Do Online Advertisements Increase Name Recognition or Favorability of Political Candidates in the United States?

David E. Broockman
In order to assess the effects of online advertising, researchers evaluated the impact of a high volume of Facebook advertising on name recognition and favorability of political candidates. E xposure to Facebook ads did not increase recognition of a candidate’s name or increase positive assessments...

Mobilizing Black Voters Using Direct Mail and Commercial Phone Banks in the United States

Researchers evaluated the impact of direct mail and phone calls on the turnout of Black voters in ten different states. Neither mailings nor phone calls significantly impacted voter turnout, perhaps due to the large volume of political messaging that voters had to navigate.